At the core we love
recycling and building green.


Who We Are

We are a mission driven company with two agendas: First, to supplying home builders with premium building products that make their houses stylish and unique. Secondly, and close to our hearts, we are consciously working to reduce environmental pollution caused by plastic and glass waste by recycling these into distinct building materials that are aesthetically appealing, longer lasting and affordable.

What We Believe

We believe we are making valuable contribution in minimising the global carbon footprint by recycling waste to create quality blocks and tiles from plastic and glass waste. Our products offer customers value for money and more importantly repurposing waste that could have otherwise ended up harming our environment.


“There is no such thing as ‘away’. When we throw anything away it must go somewhere.”

– Annie Leonard

Why We Recycle

Urban waste situation

Enough plastic is thrown away each year to circle the earth 4 times. In Kenya alone of the over 3,000,000 tonnes of waste generated each year only eight per cent is recycled. The rest ends up in the environment causing pollution. Non-biodegradable waste such as plastics and glass worsen the situation as they do not rot.


Recycling enables us to maintain a safe environment by converting waste into new useful products thus reducing air and water pollution. We firmly believe eco-friendly building products made from various waste such as recycled glass and plastic are a solution to economical and “green” house construction.

“We wont have a society if we destroy the environment.”

– Margaret Mead


Our People


From engineers, to builders, to environmentalits our team is made uo of dedicated people passionate about recycling and making better their corner of the world, one tile and a block at a time.



Kevin Mureithi – Founder

Kevin is a people’s person. As the Team Leader of the company he has extensive experience in waste management in Kenya. He holds a Masters Degree in Environmental Science and Technology from UNESCO-IHE in The Netherlands. In August 2014, he won the best business case for his Eco Tile Venture at the Africa Works Conference in Leiden in The Netherlands. Kevin, a 2016 Mandela Fellow, also studied business at Wisconsin Stout University and also participated in a 6-month Clean Tech course at Technical University of Delft, Netherlands, in partnership with Yes Delft students. He loves reading books on the spare time!


Hope Mwanake – Co-Founder

Hope is a Co-Founder and the COO of the company. She holds a Masters in Environmental Science from UNESCO-IHE Netherlands and a First Class honours from Egerton University, 2010. In 2014, she pursued Social Entrepreneurship at Yale University through the Mandela Washington Fellowship and in December that year, was among the first class of the Global Social Impact House Fellows by University of Pennsylvania and went on to become first runners up for the Queen of England Young Leaders Award. Hope was recently selected as one of the 2019 LEAD 2030 Winners organized by the One Young World in London for SDG 12 – responsible production and consumption. The award was sponsored by MONDI Plc. She is currently pursuing a PhD in Water Quality.


Antony Gakuru – Head of Sales

Antony heads our Sales and Marketing department. He holds a Diploma in Business Administration from The Kenya Polytechnic. He has spent most of his career with sales stints at different companies. Prior to joining our team, he was the Lead Sales Manager for Golden Neo Company in Nairobi specialised in real estate properties. During his part time, catch him seriously supporting Barcelona FC in the Spanish football league.