At the core we love
recycling and building green.


Who We Are

We are a mission driven company with two agendas: First, to supplying home builders with premium building products that make their houses stylish and unique. Secondly, and close to our hearts, we are consciously working to reduce environmental pollution caused by plastic and glass waste by recycling these into distinct building materials that are aesthetically appealing, longer lasting and affordable.

What We Believe

We believe we are making valuable contribution in minimising the global carbon footprint by recycling waste to create quality blocks and tiles from plastic and glass waste. Our products offer customers value for money and more importantly repurposing waste that could have otherwise ended up harming our environment.


“There is no such thing as ‘away’. When we throw anything away it must go somewhere.”

– Annie Leonard

Why We Recycle

Urban waste situation

Enough plastic is thrown away each year to circle the earth 4 times. In Kenya alone of the over 3,000,000 tonnes of waste generated each year only eight per cent is recycled. The rest ends up in the environment causing pollution. Non-biodegradable waste such as plastics and glass worsen the situation as they do not rot.


Recycling enables us to maintain a safe environment by converting waste into new useful products thus reducing air and water pollution. We firmly believe eco-friendly building products made from various waste such as recycled glass and plastic are a solution to economical and "green" house construction.

Our Products

What we do

We collect, separate and remanufacture plastic polymers to make all our products, which are absolutely safe for you and for the environment. We are proud to use green technologies which help conserve our planet’s resources.

“We wont have a society if we destroy the environment.”

– Margaret Mead


Our People


From engineers, to builders, to environmentalits our team is made uo of dedicated people passionate about recycling and making better their corner of the world, one tile and a block at a time.



Kevin Mureithi - Founder

Kevin is a people’s person. As the Team Leader of the company he has extensive experience in waste management in Kenya. He holds a Masters Degree in Environmental Science and Technology from UNESCO-IHE in The Netherlands. In August 2014, he won the best business case for his Eco Tile Venture at the Africa Works Conference in Leiden in The Netherlands. Kevin, a 2016 Mandela Fellow, also studied business at Wisconsin Stout University and also participated in a 6-month Clean Tech course at Technical University of Delft, Netherlands, in partnership with Yes Delft students. He loves reading books on the spare time!


Hope Wakio Mwanake - Co-Founder

Hope is a Co-Founder and the COO of the company. She holds a Masters in Environmental Science from UNESCO-IHE Netherlands and a First Class honours from Egerton University, 2010. In 2014, she pursued Social Entrepreneurship at Yale University through the Mandela Washington Fellowship and in December that year, was among the first class of the Global Social Impact House Fellows by University of Pennsylvania and went on to become first runners up for the Queen of England Young Leaders Award. Hope was recently selected as one of the 2019 LEAD 2030 Winners organized by the One Young World in London for SDG 12 – responsible production and consumption. The award was sponsored by MONDI Plc. She is currently pursuing a PhD in Water Quality.


Antony Gakuru - Head of Sales

Antony heads our Sales and Marketing department. He holds a Diploma in Business Administration from The Kenya Polytechnic. He has spent most of his career with sales stints at different companies. Prior to joining our team, he was the Lead Sales Manager for Golden Neo Company in Nairobi specialised in real estate properties. During his part time, catch him seriously supporting Barcelona FC in the Spanish football league.



Sophie van den Berg


Sophie has more than 30 years of international experience in assessment of solid waste management systems, economic and environmental viability analysis of resource recovery systems, and marketing studies for recovered materials. She has expertise in private sector development: implementation, financing, and organisation of productive micro- projects in solid waste management including training for income generating activities aimed at SMEs. Other experiences include business development of (plastic) waste recycling plants, participatory planning, environmental sustainability, and gender equality, in emerging and developing countries. She is always in search of and up-to-date with innovative technologies in (plastic) recycling which can be used in low and middle-income countries. She is passionate about connecting people, companies and organizations to advance the field of business development of waste recycling enterprises towards sustainability.


Prof. Frido Smulders


Frido is a seasoned innovation expert currently working at TU Delft as an Associate Professor of innovation and Entrepreneurship. He initiated the Clean Tech Launch Pad, a practical course for students wishing to set up enterprises in clean technologies. This is done in partnership with Yes Delft, one of the leading business incubators in Europe. Frido is intensively coaching Kevin Mureithi and has been instrumental in bringing our idea to life. Currently he is assisting us through coaching and advice on developing our addressable market to ultimately develop the best business model for our venture.


Saskia Reus


Saskia empowers impact entrepreneurs in developing countries to get their innovative business models to the next level via expertise, knowledge, network and funding. She supports EcoBlock and Tiles throughout the pilot period with extensive business guidance and helped the enterprise to identify, design and implement the best launching strategies. Through her vast network, Saskia will also help the company identify potential investors for follow through funding opportunities during and after the Via Water subsidy. She will also coordinate the support from Aqua for All and WASTE experts for this project.